New Kid

Printed matter, packaging and digital assets designed using their existing ID (designed by us) with an updated colour palette and a bolder use of illustrative type based on signage found on factory trips in Toscana.

New Kid design distinct and comfortable footwear that defy age, size and shape barriers and are unisex as much as possible. They have a great love of colour—bold and soft—pattern and texture; combining these elements in surprising ways to create shoes that are a pleasure to wear.

New Kid's footwear materials, components and labour are all locally sourced from small family businesses. This small scale of production mean thay can offer a made-to order service, including vegan options. They also design and make a small clothing collection in Prato with pattern cutter and seamstress, Katia. All fabric is deadstock or sourced on whim from special sources, including some in-house hand dyed and woven textiles.